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Call them Fashionista or Shopaholic or whatever! People love to shop on the go! Irrespective of the time and place! At the very comfort of their homes or during the office breaks or while traveling back to their home from office! And that’s why eCommerce apps have been one of their favorites. Amazon, Flipkart, Shopify, eBay, Walmart, Groupon, Aliexpress, just name them! They have already created their success stories.
ECommerce solutions have literally been the game-changer for both, customers as well as business owners. It’s no surprise that businesses are increasingly investing in eCommerce app development. But the question is how to go about it?
In this blog, we have outlined essential steps needed to architect an alluring eCommerce app. Read along for detailed information.
Before understanding the steps to build eCommerce apps, business owners must conduct extensive market research on multiple factors that are mentioned below. Market research will help you to set better business goals, lower business risks, boost customer satisfaction, improve decision-making, outsell competitors, and ultimately make more sales.
Now, let us have a look at the crucial steps that must be followed to create an impeccable app.
The first step in this process is to decide the idea and the goals for the app. What do you want your eCommerce app to look like, what should be the overall concept of the app? How will you measure the progress of the app? What are your KPIs? Do you first want to develop a Minimum Viable Product? Using a Business Model Canvas (BMC) can help you understand some important aspects like value prepositions, revenue, customer segments, etc. So having a well-thought-out idea in place is very important to avoid unnecessary expenses later.
Answers to such questions will help you to streamline your development process, shape your eCommerce app correctly and even improve the app marketing.
Also, studying the buyer persona is essential to knowing your ideal customers. It includes the needs and preferences of the potential customers, their motivations, and similar data which will influence every factor in the eCommerce mobile app development journey.
List out your competitors and do a thorough analysis. Look at their products and services and see what attracts the buyers. Study their business model. However, don’t duplicate their features, business models, etc. Competitor analysis will help you to enhance your research, navigate different challenges in the market, improve your products and services and stand out amongst them, giving a competitive advantage.
The next step for an eCommerce app development company is to determine the feature requirement of your app. A few of the must-have features that you should include in your app are:
To determine the process and the budget, ask yourself the following questions:
Once you decide on the above questions, there are different pricing models available to choose from. They are scope-based, time-based, fixed-price models, or you can opt for dedicated resource hiring.
After conducting thorough research on the aforementioned points, you can now start the design and development of your dream eCommerce app.
Follow these tips for a good end result and unparalleled experiences for the users:
Marketing the eCommerce app is equally important as it is to develop it. After all, getting more downloads, views, purchases is the final aim of the app development process. One can create buzz about the app even before its release. Some of the strategies used for successful app marketing are content marketing, SEO optimization, social media marketing, email marketing, paid advertisement, app marketing, etc.
Architecting a fully functional eCommerce app out of an idea is quite challenging. It requires considerable planning, time, efforts, finances, and most important of all, commitment. In the complete development journey, greater focus must be given to the target audience. Along with the incorporation of interesting features, optimal design, exhaustive testing, powerful marketing, etc. are the factors that can lead to a roaring success. So, for creating profitable eCommerce solutions, it’s advisable to partner with an experienced and competent eCommerce app development company like Biz4Solutions. Our proficient eCommerce app developers have created success stories for global clients.
To know more about our core technologies, refer to links below: