How Conference Sponsors Benefit from Innovative Virtual Conference Apps?

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Event apps or virtual conference platforms have completely transformed the way how events used to be conducted. Here are some interesting scenarios:

• Angel Capital Association, a renowned organization based in Washington DC, made use of a modern-day event application for proactively conducting their annual summit virtually, which used to be held in-person otherwise. This enabled the organization to offer networking opportunities to the participants as well as marketing exposure to the event sponsors.
• ICANN, an American nonprofit organization and multi-stakeholder group, based in Los Angeles, CA, had planned for an in-person event, but owing to the ‘stay at home’ conditions amid the Covid-19 pandemic, the group deployed the event to a robust virtual conference app, and hosted the app successfully, thus, providing incredible value to all stakeholders.

These scenarios prove how technology has drastically impacted the event industry. All kinds of events, whether private or corporate, can be conducted from anywhere, without even renting a venue location.

Such virtual event apps offer numerous other advantages and everyone using the event apps benefits from them. But one party gets a lot more goodies and privileges from them- “the Sponsors”. These event apps attract and engage participants and this generates more value for sponsors.

Let’s have a glance at a few more advantages, rather reasons why the sponsors love the conference applications.

Key Reasons why the Sponsors Love the Virtual Event Applications

Provides Instant Event Information to Participants

Generating sales is the principal goal of the sponsors. For this, the event sponsors would want to provide valuable information to the attendees. Also, they would want to educate the attendees about their products and services. The event apps act as a platform in this case. The apps enable the target users to download the content of those products and services before, during, or after the events are hosted. It is also possible to include external links or bios in the profiles of sponsors and even exhibitors. This will allow the app users to instantly access and gather a lot of vital information through the app.

Helps the Planners and Sponsors Go Green

Event apps help in cutting down costs of printing invitation cards paper handouts, flyers, etc. as such messages can be sent directly to the smartphones of the attendees. Also, any other content or important information can be displayed on the app itself and attendees can instantly access that information. This not only reduces costs but also supports the ‘go green’ approach.

Event Apps Drives More Traffic for Sponsors

Sponsors would always want that more and more participants find them and communicate with them. Customized conference apps help the vendors in achieving this goal. Facilities like interactive maps and the information provided to attendees through the apps help the attendees to easily find the sponsors in less time. Also, another new-age feature- gamification in the apps, helps to design interesting activities for engaging the attendees. These activities include- earning points when they connect with sponsors through the app. Attendees may also earn points after answering certain questions about the products or services of the sponsors.

Virtual Conference Apps enhances Branding

The logos of the sponsors can be added on the splash pages in the apps, so that, when the users use the apps, they can see those logos and get to know about different brands of the sponsors. The company names or brand names of the sponsors can be highlighted on various pages on the apps for brand exposure.

Enables the Sponsors to Collect Insightful User Data

These applications enable the sponsors, and vendors to gather insightful information about the event attendees through user profiles, QR codes, etc. Attendees too can access the information as required. They simply need to scan a QR code so that they can easily connect with sponsors or vendors. This process also helps to eliminate the need to upload contact lists manually and eliminate the errors to a great extent. Consequently, the sponsors can gather the data of potential leads using the insights collected from the conference app.

Improves ROI for event sponsors

When the event is a hit, then attendees automatically talk about how much fun they had and they tend to add such feedback on the apps too. The apps add engagement, excitement, and value to the events. Besides, they help in creating an amazing attendee experience which in turn attracts more participants. This increases the ROI of the events and makes the sponsors happier.

Event Applications Enable the Sponsors to Collect Reviews and Feedback

The feedback collected from the participants and guests through the event apps helps in understanding the progress of the events. Feedback can be collected instantly after the events or even individual sessions, keynotes, etc. Besides, attendees can easily provide feedback, or fill surveys when this facility is available at their fingertips on their smartphones. Also, using the Audience Response Engagement Systems in the apps, it is possible to gather real-time data about the opinions of the attendees. This data helps the sponsors to understand how their event promotional activities are working and accordingly take further steps to improve them if required for generating more leads.

Final Thoughts

Conference apps prove to be an impactful tool to help the event sponsors, and also the event marketers to make the events highly successful. These apps help to increase interaction during events, improve engagement of participants, build a community of like-minded people, and boost the revenue of sponsors. Owing to such myriad advantages, virtual conference apps are gradually becoming an industry standard over the globe.

Will like to wrap up this write-up at this point. Do share your views with us.

Also, if you want us to architect an amazing conference application for conducting virtual as well as live apps, connect with us. We are a leading Event App Development Company having expertise in designing virtual events apps for diverse types of events.