You have an online shop/store and you want to restrict some customers from your online store but don't know how to do that so don't worry because FME has introduced an extension that will solve this issue. Magento 2 Hide Price and Add to Cart Button, by using this extension you will easily hide add to cart button and even price from the specific users. Hide Price Magento 2 Extension conceals the price and Add to Cart button of specific products from selected customer groups, store views and countries. To personalize you can choose to only hide the price, Add to Cart button or both from your product page. You can also replace price or Add to Cart button with custom text message, image, quote form or a link to another page.