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Local mapping is an extremely important component of your web presence. It is yet another place to increase your company’s online visibility. And with the mobility of our culture, it is important that you are easily found locally on a map. When you combine a proper map listing and high organic rankings you will increase  your business’ exposure on Google’s Search Engine Results Pages or SERPs.

We provide our clients with all of the following map listing services:

• Setting up your Google Accounts Properly

• Ensuring continuity of your business across the web

• Adding citations across important directories

• Apple and Android iOS Voice optimization

More Clicks and More Calls

Our goal for our clients is to help them receive more clicks which will lead to more calls. We believe that proper internet marketing yields the best return on investment of any dollar spent. With our map listing optimization services, you can increase your overall visibility online.

Talk to us today about our Dallas / Fort Worth local mapping & SEO services. Remember, we provide services for companies across the country and we can help your business gain rankings online.

STRUCTURED DATA MARKUP

At Dallas Fort Worth SEO our goal is to always stay on top of every new SEO tactic that exists. We are constantly studying and learning more ways to improve our clients’ online presence. SEO and Google’s demands change constantly. Since we handle every detail of our clients’ web presence, we must be in tune to these changes. In this effort, we now offer the latest in Google’s listing verification through Structured Data Markup for DFW businesses and businesses across the US.

So what exactly is structured data markup?

While the term sounds complex, this system simply allows us to promote your company in a better way via Google. Through the process of Structured Data Markup we are able to control a part of Google results called the “knowledge panel.”

The knowledge panel pulls up on the right side of the screen during Google search results for a company. If your company has entered your information correctly this panel will display your business name, operating hours, contact info and more! We can even customize a description of your company.

And the latest breakthrough that we now provide for our clients is social media integration into this panel. This means that not only will your website show up, but all your social media platforms will also! This gives potential clients easy access to every part of your web presence.

This new structured data markup service is not a service you will find offered by other SEO companies. In fact, there are very few businesses who are even yet tapping into this new tool.

Practical Example

If you want to see a real life example of a knowledge panel that has been set up properly through Structured Data Markup do a quick Google search for “Microsoft.”

When the search results pulls up, you will see Microsoft’s knowledge panel on the right hand side. Within this panel is information about the company and the icons for all of their social media platforms. This is what we can do for your business listing.

So why is this important for your business? When it comes to your web presence, every single detail really does count. This listing provides Google with information proving you are a legitimate verifiable business they should send people to. And it gives your potential clients quick access to all your online outlets encouraging people to interact with your company.

Bing Places

Not only have we added Structured Data Markup to all we do for our clients, we also are focusing on promoting our clients through Bing Places. Although Bing is not as popular as Google for searching, it is still used by many. In order to tap into this market for our clients we set up their Bing Webmaster Tools Account and verify their Bing map listing. This gives you another chance to reach potential customers.

Ready to learn more? Call us today to learn how Structured Data Markup can help your DFW company rise above your competition. This is only one of the many services we provide our clients on an ongoing basis.

ORGANIC SEO SERVICES

Our Dallas / Fort Worth organic SEO services will help your company rise to the top of search engines. And when your business is ranking in the top 10 of Google results for important local keywords, your business will garner new leads. Our goal is to help your site gain new organic clicks that lead to your phone ringing. Talk to us about the ongoing, quality organic SEO services we provide for our clients. When you invest in organic internet marketing with Dallas Fort Worth SEO, you will see results that are long lasting and worth every penny. Because we invest hard work into your site every single month, you can rest assured that your results will be long term.

Why is organic internet marketing important?

Did you know that 91% of adult internet users employ the use of search engines? And when they do search for a service, they likely will never leave the first page of results. In fact, 75% of search users never scroll past the first page of results. This means that if your company is going to be found online, you need to optimize your site and reach that first page of results. When you search for a service using Google, the organic results are the “free listings.” At the top of the page and to the side are results with the word “Ad” next to them. Those are pay per click ads and are paid for results. But the listings that take up the rest of the page are organic results. Organic result listings are the coveted location because 70% of search engine users click on the organic listings not the pay per click ads. So your company has to dominate the local scene if you want potential clients to find you. Your site needs to optimize organically and reach the first page of Google results. The higher your ranking the better. We have an entire team of SEO experts dedicated to providing businesses in Dallas / Fort Worth with organic SEO services that are unbeatable in quality and affordability.

What services do you provide?

Our company provides a wide array of SEO services. For a complete list, visit our Services Page which also outlines our monthly, ongoing work. In relation to organic SEO we provide the following important services:

• Content Management

• Blogging

• Backlink Monitoring

• All Things Google

We work tirelessly to help our clients reach the first page of results for countless important keyword combinations. Our passion is working with small, local businesses who need a helping hand to reach the top. Feel free to call us anytime with questions and for a free consultation for your business. We are the number one company for organic SEO services in Dallas / Fort worth. Organic internet marketing is the key to running a successful business in our modern word.

ALL THINGS GOOGLE

Optimizing for Google

Although there are a wide variety of search engines across the web, Google is inarguably the biggest player around. In fact, Google is not only the biggest search engine on the internet today, they are also the rule makers for optimization. That is why we handle all things Google. Dallas / Fort Worth businesses will benefit from our services that aid in optimizing for Google. We always abide by Google’s guidelines, which means the results you see with us are long lasting. You never have to fear your website will be penalized when you work with us.

The Initial Set Up

To begin your web presence properly, you have to focus on setting up everything Google wants to see. When you build trust with Google, you will garner higher rankings for countless keyword combinations. We set up all of the following important components of all things Google:

• Webmaster verification

• Gmail Account

• Google Places / Plus verification

• Google publisher

• Google page listing (name, address, phone number and business hours)

• Google Maps Listing

• Google Circle

• Google Analytics

If you have already set up any of these accounts we will properly optimize them and ensure you have consistent business listings across all accounts. By doing this you will build trust with Google and you can begin optimizing for Google.

Continued Optimization

Setting up your accounts is only the beginning. If you want your site to show up on the first page of Google’s results page, you have to attend to a myriad of SEO details. Our team works tirelessly to provide you all the proper SEO services you need to comply with all things Google. The following are all important factors in how your site will rank:

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In Relation to Content

• The quality of the content

• The amount of time a reader stays on your page

• How often the site is updated with new content

• How easy the content is to read

• If your content is unique and custom written for your site

• Free of keyword stuffing

In Relation to the HTML, Domain & Architecture

• The proper use of headings, meta descriptions & titles

• The use of structured data

• The correct HTML to text ratio

• Up to date with current HTML standards

• Well structured

• Free of code stuffing

• Text / content displayed in HTML (not Flash or Javascript)

• Easy to search by bot crawl

• Concise and precise URLs

• Fast load time

• Responsive web design

• Non-template design

If you are ready for your website to begin optimizing for Google in Dallas / Fort Worth, talk to our expert team today. We are well versed in all things Google and we will help your site rise above the rest.

BACKLINK MONITORING

Inbound Link Management

We provide backlink monitoring for Dallas / Fort Worth businesses who are working to optimize their site. Inbound link management is a critical component of proper SEO. And unfortunately, many shoddy companies provide link building that can destroy your domain name through penalties by Google. If you believe your site has been damaged by backlinks, talk to our SEO experts today about cleaning up your inbound links.

What are backlinks?

Backlinks, also commonly referred to as inbound links, are the links that point to your website from outside sources. Originally the idea was that Google gave weight to sites with more inbound links. This was because inbound links were a sign of authority. If you had a local website that was an authority in the roofing industry for example, other roofing sites would naturally link to you as a reliable source.

Unfortunately, people took advantage of this rank booster and began paying for inbound links. These inbound links worked for a time, but Google’s algorithm is now capable of determining if you have legitimate backlinks or spammy backlinks.

The following are all bad inbound link sources:

• Spam sites

• Fake directories

• Hoax articles

• Fake forums

• Link farms

• Link rings

Where we come in

Our team will work on backlink monitoring for your business. Through proper inbound link management you can rid your site of bad inbound links by disavowing those links. This process can be extremely time consuming and complex. We will perform an inbound link audit for your website when you first sign on with us. Then through proper SEO practices we will do our best to remove any penalized linking.

If you believe your website is suffering from improper inbound links, talk to us today. We provide backlink monitoring and inbound link management for Dallas / Fort Worth companies. Our goal is to help your website optimize properly by following Google’s guidelines.

CONTENT MANAGEMENT

We provide the highest quality content writing for SEO you will find anywhere. We are the best Dallas / Fort Worth content management team around. And we include our services in our overall SEO plan, which means you are not stuck paying for each individual page your website needs. Our content is not only high professional, it is always unique and properly optimized according to Google’s guidelines.

Why does content writing matter to SEO?

Content is perhaps the most important part of your entire web presence. Content is often called king in the world of SEO. That is because it is one of the most analyzed components by Google and other search engines. And their standards are set increasingly high. Bad, shallow content will no longer win. And keyword stuffed content will result in your site being penalized.

The following are all components of proper content writing for SEO:

• Unique: This is one of the most basic rules, but one of the most broken rules. Your content has to be unique to your site. Copied, duplicated or re-spun content will NOT optimize. Google will discover your copied content and no longer see you as an authority worth sending their users to.

• Properly optimized: Writing content for optimization is not as simple as it once was. In fact, some of the old tricks such as keyword stuffing no longer work. They will in fact result in penalties. Instead, care and attention must be given to the proper optimization of your content.

• Enhanced: Content that is enhanced with pictures, illustrations and videos will optimize better than plain content. Internet users enjoy reading pages that have a variety of content.

• Reader Oriented: Proper content should be written with the reader in mind. No page should exist on your website simply for the benefit of search engines. The content should be there to benefit your clients.

• Substantial: There should be depth to your content. Google has recently cracked down on shallow content and looks for only high quality, in depth content.

Here at Dallas Fort Worth SEO we have a team of professional writers on staff who work hard to ensure you have the best content possible. When you are in need of content writing for SEO in Dallas, Fort Worth or surrounding areas contact our team. We provide the best content management available in DFW!

LOCAL KEYWORD RANKING IN DFW

Any business that wants to dominate in their local, online market must optimize their website for important keywords. That is why we help small companies with local keyword ranking in Dallas / Fort Worth and all surrounding areas. We can help your company rise to the top by implementing the right keywords for the DFW market.

We have years of experience helping businesses like roofing companies, plumbing companies, landscaping companies and more. No matter what your business is, we have a team who is dedicated to researching the best keywords for your company in your field. If you are ready to dominate your local market, talk to us today!

What are keywords?

Simply put, keywords are the words used by someone when they are searching for a service online. For example: If Bob Joe needs a plumbing service he may type “Plumbing company in City” or perhaps he will search by the type of service he needs “leaking pipe repairs in city”. No matter how someone searches for your business, your goal is to be found online.

Each local market is unique. The keywords that work well in one city, may not work well in another. That is why we have an entire team who is dedicated to discovering what keywords are the most successful in your market.

How do I optimize for keywords?

Optimizing your website for local keywords is not as easy as you may think. Although once upon a time people spammed their pages with keywords (and may have had success doing so), Google and other search engines have wised up. They will actually penalize websites that are spamming keyword combinations.

Instead, Google is looking to send its users to a relevant, well crafted website. That means you need all of the following:

• Unique, engaging content: You need in depth content for your website. And it must be unique. It cannot be stuffed with keywords. Rather keywords should occur naturally in your content. And those keywords should be backed up with related ideas and important topics.

• Unique, properly coded web design: Your content cannot stand alone. If you are going to optimize you must have a web design that supports your content. It should be original (not made from a template), properly coded (so Google knows how to search your site) and easy to navigate.

• Social media presence: You should be found across all the major social networks. And you should have new content going out to those outlets on a weekly basis.

• Ongoing work: Your site cannot sit static and untouched once it has launched. It must be worked on continually. New content needs to be added. Your entire web presence must be constantly kept up to date with the latest Google trends.

• And more: There is no quick trip to the top for local keyword ranking. Instead, it is accomplished through hard work and attention to detail. That is why we have such a successful track record. We pay attention to every little detail of every little thing for our clients.

Talk to Us Today

If you are ready to see your website dominate online for important local keyword ranking in Dallas / Fort Worth (or any surrounding area), please talk to us today. We can assess your business and your local market to help you determine what keywords are important for your company. Don’t wait to dominate, pick up the phone and get started today!

PPC MANAGEMENT

Managing a pay per click campaign can help boost your website’s initial visibility online. We recommend using PPC as a short term solution while your web presence is being built. For PPC management in Dallas / Fort Worth talk to our SEO experts today. We will help you get the most out of your PPC campaign.

What is “PPC”?

PPC stands for pay per click and refers to paid for ad results on Google’s search results page. When you search for a local keyword PPC results are the ads that pull up on the top of the page and to the side of the organic results. These results say “Ad” next to them and are there because of a bid that was paid. Organic results are the results under the paid ads and these sites show up by merit of a proper web presence.

So which is better, PPC or organic? Each is beneficial for its own reason. PPC is a wonderful way to boost your leads while your web presence is being built. Organic rankings take time to gain and will not happen overnight. But PPC results are immediate. PPC costs you every time someone clicks on your ad, whereas organic results are free. Organic results are the best long term internet marketing plan, but PPC can be a wonderful short term tool.

How we can help

Although anyone can run their own PPC campaign through Google, we offer a managed PPC campaign. We are experts in properly utilizing every dollar you invest in PPC. We know how to target important local keywords for your business. Talk to us today about your PPC campaign.

We provide PPC management in Dallas / Fort Worth for businesses looking to get the most out of their marketing dollar.

SOCIAL MEDIA MANAGEMENT

We provide social media management in DFW for our clients. Social media optimization has become an important component of proper SEO. Not only does Google look for a social media presence, your potential clients do also. In fact, recent studies have shown that the average consumer is over 80% more likely to give business to a company with a social media presence than one without. Don’t ignore this valuable tool. Let our team at Dallas Fort Worth SEO help you create and manage a social media campaign. We provide weekly postings for our clients and upload ongoing blog posts to your social media outlets.

Why does social media matter for my business?

Although it may seem unnecessary for your particular business type to engage in social media, any business can benefit from employing this useful tool. The following are all reasons social media matters:

• Boosts SEO: Companies who have a complete web presence fare better in rankings. Google and other search engines are looking for a well rounded web presence. When you engage in social media you provide another outlet that tells search engines you are a verifiable, operating company.

• Builds trust: People care increasingly about what other people have to say about you. And social media is a place that allows clients to engage in conversation with your company. If you use this resource properly, you can build trust with potential clients.

• Engages clients: Social media is a great way to engage clients so that they keep returning to your website. You can use postings to highlight blog postings, local events and specials you are running.

• Provides information: You can also implement postings that provide valuable information. When you share tips and ideas, people will view you as an industry authority they can trust.

Let us get to work for you

We begin by setting up important social media outlets for our clients. Then we continue to manage your social media on an ongoing weekly basis. This will help boost your SEO and build trust with potential clients. Talk to us today about social media management in DFW. Social media optimization can aid your business in creating a complete web presence.

WEB DESIGN SERVICES

Appearances matter to the success of your business. We provide premium web design services in Dallas / Fort Worth for our clients. We are a high quality, but affordable DFW website design company. Our web design services work in conjunction with all of our SEO services to help your website optimize online. We can work with an existing website design or start over from scratch for your business. Talk to us today about the design services we offer.

Does website design matter to SEO?

Although in the world of SEO content is said to be king, properly optimized content must be paired with a proper web design. Google sees more than just what meets the eye. They also analyze the coding and structure of your website design. The following are all important for a properly optimizing site:

• Unique design: Template designs will never optimize as well as a unique, custom design. Our expert team of designers will create your company a unique design. We never copy our designs or use templates.

• Properly coded: The coding behind your design matters. Our designers are experienced in properly coding the website they design for your company.

• Well structured: There are certain ways of structuring your website that will help it optimize better than others. A good rule of thumb is, does this structure make logical sense?

• Easy to navigate: Google is trying to send their users to a website that is easy to use. We provide sites that are easy to navigate and make logical sense to a user.

• Fast load time: Your website can lose rankings due to slow load times. No one wants to wait for a site to load, so you need a web design that is premium in quality, but fast in load time.

• Responsive design: Your website should be easily viewed on any mobile device. This means your menus, content and images all need to respond to the size screen they are being viewed on. All of our websites are designed with a responsive design.

First impressions are priceless

But beyond what search engines look for, potential clients are also affected by how your website looks. Imagine pulling up to a business and realizing the building is run down, weeds litter the walkway and there is no open sign. If a company’s location looks abandoned, out of date and foreboding, odds are good a potential client will turn around and look for a reputable business. The same can be said for your website’s design.

Does your website look outdated? Is it pleasing to the eye? Or does it make a potential client believe you are unprofessional and possibly out of business? Most consumers will decide within 10 seconds of landing on your website whether they will do business with you or not. And in the internet landscape there are always more options. Don’t let your website’s design scare away potential clients.

We help our clients take advantage of first impressions. We create custom, modern website designs for every client. We will implement functional elements (such as estimate forms, contact forms, etc.) and create an easily navigable website.

Talk to us today about web design s

LOGO DESIGN SERVICES

At DFW SEO we provide a wide array of design services for our clients. We can aid your company in building a proper company image through our logo design services in Dallas / Fort Worth. We can help you tweak an existing logo or we can start from scratch and design your company a custom logo.

Elements of Logo Creation

Our expert design team will discuss your preferences for your logo and get to work. They will take into consideration all of the basic elements of a logo:

• Typography

• Colors

• Visual Elements

All of these elements will be combined together to make a logo that fits your company image. A logo acts as an anchor for the rest of your design so it is important to have a professional, eye catching design. Our logos are the following:

• Memorable

• Versatile

• Eye-catching