Cockrell Printing Co

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We want more sales. That’s a discussion in almost any company today. Unfortunately, we can’t generate sales like we can generate site traffic through pay-per-click. Sales takes time and effort, and more importantly, sales requires legitimate leads first. By taking advantage of cross-media elements such as direct mail, web and email, companies can create multiple [...]

It’s Beginning to Look A Lot Like…Photo Card Time
by jcockrell on November 3, 2010

It’s November, meaning it’s time to start looking for the perfect holiday card to send to your friends and family. In order to get you in the spirit, lovefreshpress.com has created an interesting spin on a timeless tradition. Get in the spirit this year by entering the entering the Fresh Press photo contest and have [...]

Mobile marketing is on the rise. Smart phones, which now account for over 30 percent of the total mobile market, have allowed companies to direct advertising messages towards users via text, coupons and social media engagement. At least for now, mobile marketing is seen as unobtrusive and an effective method to reach consumers. But how [...]

Halle Joy, a national women’s accessory distributorship, has nearly 300 sales agents and personnel across the country. The company is experiencing rapid growth through an aggressive sales effort and products that create high demand. After the company’s launch in May 2010, Halle Joy was in need of the ability to provide an effective and easy [...]

Get Back in the Game: It’s Time to Start Marketing Again
by jcockrell October 26, 2010 Printing Intelligence

When the economy went into a tailspin two years ago, many marketers did what they had to do: Cut their spend and focused the few bucks they did have on the cheapest available options – primarily digital channels. That’s understandable. But now that the economy is showing signs of life, too many are sticking to [...]

Are you looking for ways to better connect with customers, reduce marketing costs and cut down on waste? It sounds like an ideal situation, but there hasn’t always been a clear-cut method to achieve these results without major investments in technology. Fortunately, advancements have been made to allow marketing departments with access to technology that [...]