Vino 100 - 100 Great Wines For $25 Or Less

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The Vino 100 Wine Barometer enables anyone, from wine novice to wine expert, to confidently select a wine that they will enjoy. Each wine is rated on two scales of taste. One scale rates the wine from fruity to dry and the other scale is a rating from light to full body. Using these ratings, you can select wines that fit your taste and food pairings, and not try to guess or use some rating system that does not hold meaning to you, the drinker. Each one of our wines is displayed with a Wine Barometer similar to the one above. - Click for more information.

Give them the chance to find their flavor and body profile. The perfect gift for any occasion.

A Better Alternative
Vino 100 did not invent wine, but we certainly created a better way to buy it! Let's face it, shopping for wine has its frustrations. All too often you are confronted with a sea of labels, a lack of information and a whole lot of attitude. The only way to find something you like is through trial and error - an expensive (and not very palatable) proposition.
Vino 100 stores are creating a sensation in the booming retail wine market. The New York Times described our new approach as "turning a purchase requiring special knowledge into something for everyman, everywhere." a user-friendly wine store.
Vino 100 offers consumers a new way to buy wine... simply... based on flavor and body. Every wine in our store has a Wine Barometer, a tag indicating its flavor (fruity to dry) and body (light to full). And since the entire store is laid out according to this system, you can easily find exceptional wines that suit your personal tastes, not to mention budget. We invite you to explore the world of wine with your own Vino 100 tour guide.
America's Most Enjoyable Franchise
To own a Vino 100 store you should have a real passion for sharing the Vino 100 experience with your customers. Our Vino 100 approach immediately creates a dialogue between you and your customer, which quite often develops into an ongoing relationship. Customers become friends, who show their appreciation by bringing you more customers, which spells retailing at its most enjoyable, and most successful!

There is always something fun going on at Vino 100 stores. Whether its wine education, meet the winemaker tasting events, or pizza and wine night, the common theme is its always fun!