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Living Green Working Adults Hit by Recession Employers Seek Ways to Trim Healthcare Costs Affluents’ Financial Concerns About Retirement Mobile News Followers Businesses Using Social Media Networks for Hiring Wireless-only Households Blacks’ Radio Listening Habits Women Seeking Health Advice Online Hispanics Online Cross Platform Video Viewers Recession Affecting Workers’ Views Government Policies Since the 2008 [...]
Read Key Findings July/August 2010

Children’s vs. Parents’ Views on Marriage Teens and Social Networks Kids and Mobile Devices Blacks’ Positive Views Social Activities of Older Americans Television is...

Read Key Findings – May/June 2010 »

Max-Diff Analysis Overview Measuring what drives consumer behavior, or what attributes are most important when making a purchase decision is a very common research...

Read Max-Diff Analysis – Saurage White Paper »

Saurage Energy Insights for Strategic Marketing and Integrated Communications (SEISMIC) CVA techniques uncover the non-price characteristics that customers value most. The results of a...

Read Customer Value Analysis – Saurage White Paper »

Race/Ethnicity of American Children Online Transaction Trends Defining Gentleman Teens and Tweens on Social Media Environmental Actions Cause Marketing and Women Attitudes on Advertising...

Read Key Findings – March/April 2010 »

A New England advertising agency wanted to learn the best method for promoting expensive sporting equipment to retail stores. The agency brought Saurage Research...

Read Advertising Campaign Concept Testing »

Posted in Advertising, Business-to-Business

A telecommunications company wanted to determine the value of marketing bundled services to business customers. The company turned to Saurage Research to develop a...

Read Telecommunications Advertising Strategy »

When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to: Explore...

Read Designing an Air Quality Advertising Program »

A top-five-market statewide unemployment benefits agency initially sought to learn which of its several brands should be marketed as the primary one. With Saurage...

The Environmental Protection Agency (EPA) wanted to learn the best ways to encourage heating, ventilating and air conditioning (HVAC) companies to use its Energy...

Read Linking EPA’s Energy Star Brand to HVAC »

A truck dealership that sells mid-size to large trucks wanted to expand its market share within an eight-county region. The company's advertising agency contracted...

Read Commercial Vehicle Manufacturer Rebranding »

July and August 2010
General Some 25.5% of American consumers (nearly 43.4 million) now have a credit score of 599 or lower. This reflects an increase of 2.4 million people over the past two years. Scores in this range mark the individuals as poor risks for lenders. Americans have lived in their current homes for a median of nine [...]
Read July and August 2010

Saurage-Altenloh Speaking at AMA-Houston Healthcare Event
Susan Saurage-Altenloh speaks on panel about changes in physician demographics and attitudes at AMA-Houston’s Health SIG event on September 24. Learn more…
Read Saurage-Altenloh Speaking at AMA-Houston Healthcare Event
Archived News Posts

From the Blog
Not Feeling Optimistic? Just Smile, Dammit.
On a scale of 1 to 10, just how optimistic are you feeling this week? How excited are you about your summer activities? Are you pumped about your personal and career development? How’s business? [...]

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Company Websites: The Preferred Route to Access New Product Information
According to the findings detailed in the 2009 The Edge Report by Saurage Research and The Oil and Gas Journal, more than half of oilfield professionals first encounterinformation about new servi [...]
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