A few years ago, Julio T. Garcia was blessed with the idea of seasoning corn tortilla chips and salsa with his own mixes of spices. Word of his delicious products spread quickly and now Julio's products can be found on store shelves as far north as Odessa and Midland as far east as Sequin and San Antonio Area northeast to Abilene south to Carrizo Springs and west to Sanderson and quickly growing through out Texas.
Son Jose started his own business in 1993 in San Angelo, Texas. He has 8 distributors that pick up chips and take them to the areas around San Angelo as well as Midland, Odessa, & Abilene. Julio Jr. started his operation in 1995 and Julio's Chips can now be found in the Wal-mart stores and growing to be available in the rest of the stores in San Antonio. Miguel and Pete (also sons) take care of the Del Rio operation that includes Eagle Pass, Carrizo Springs, Hondo, and all towns in between.
Garcia, born in Crystal City and raised in Ciudad Acuna, had always enjoyed working as a cook in Del Rio Restaurants and developed his own blend of seasonings that he added to the steaks he grilled. After losing his job when the restaurant closed, he was faced with large credit card debts. He tried marketing his seasoning from his home but his credit was so bad that he could not get a loan from the banks. Then a miracle occurred, a woman came to Garcia's home asking him for some of the seasoned corn tortilla chips she remembered eating at the restaurant where he worked. Julio went out bought some tortillas, fried them up and sprinkled seasoning on them put them in a beer carton, and wrapped them with colored paper. Apparently the women took them to a party and the legend of Julio's Seasoned Chips was born.
People began to come to his door and ask for the chips. He began to get so busy that his son Miguel went to work for him full time. It got so busy that they were getting in the way of Julio's wife, Lillia, so Miguel fixed up the garage next door and began making the chips there.
They started making money, and Garcia started paying off his bills. Now, Julio gets phone calls from banks offering to loan him money as his business expands.
Branches and additional offices:
(325) 486-0000720 W 29th St San Angelo, TX 76903-2830
(325) 947-35343334 Knickerbocker Rd San Angelo, TX 76904-6813