Nationwide Call Center Solutions

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Welcome to our site. Wholesale TV and Radio Advertising helps our advertisers acquire quality packages of TV and Radio advertising airtime, before it perishes. We utilize a unique last-minute auction process to acquire the desired packages of inventory. We do not however, provide a self-service internet based bidding portal, that will allow you to purchase a few commercials and "see what happens." Our program was specifically designed to provide the following: one-on-one consultation (with a live person), your own dedicated account representative, personal visits to your business location, along with helping you develop and manage your own long-term revenue generation and lead generation programs. Listed below are a few of the free tools and features included in our program:

A unique auction solution that allows you to acquire local, regional and national advertising inventory at 5085% off standard retail rate cards.
Remnant Advertising Via Broadcast TV, Cable and Radio

So maybe you are thinking, All these free tools are fine, but how can you save us 5085% on TV and Radio commercials? It is very simple: TV stations and radio stations have what is called perishable inventory. They have a set amount of slots to sell every day, much like airlines or hotels do. If they do not sell a slot, then it perishes. Twenty years ago, most stations had almost zero unsold inventory. That all changed in 1996, however, when the Internet era was born. Since the inception of the Internet, thousands of stations have lost a great deal of revenue. This lost revenue is a direct result of unsold inventory. The migration of existing advertising dollars to the Internet has slowed some, but the pie has been permanently split. Regardless of what some stations want to portray, most of them have quality inventory going unsold every day. Obviously, the stations would rather work with a traditional advertising agency, a media buyer, or direct response agency and sell the inventory at standard rate card levels. In fact, if your business is operating profitably buying TV or radio advertising at standard rate card levels, you should keep doing it. Frankly, you dont need us.
However, the facts are the facts. Nationally, almost 90% of direct response based businesses that purchased TV or radio advertising (at standard rate card levels) to generate leads lost money on the purchase. Furthermore, studies show that almost 50% of traditional service/retail based businesses were unable to generate revenue profitably (long-term) purchasing TV or radio advertising.

If your business purchased a TV or radio advertising campaign that was unprofitable, it happened for one of three reasons:

#1 Your product/service is not appealing to the masses (the sheep). It is a more niche based product/service than you believed it to be.

#2 You did not have hard tracking mechanisms in place to analyze response ratios and eliminate unprofitable stations, types of music (or channels). Most likely a few of the things you tested were profitable, but since you were unable to identify Good vs. Bad, the whole campaign was called a failure.

#3 Enough people did not see or hear our commercial for the amount of money you spent. Basically, you bought spots/commercials, not average impressions. Lets say you spent $10,000 on a test campaign. You most likely received 750,000 to 1.2 million average impressions (eyeballs/ears) for the money spent (at a $10 CPM average). Now lets say you received 3 to 5 million average impressions for the same $10,000 spent. Thats right; 35 times more people watched your commercials. Obviously, that should increase your results 35 times more than the initial test. For most small businesses, what once was a failure now becomes profitable.

If your business falls into the first category, unfortunately we are not going to be able to help you. Otherwise, there is a very good chance that your service/product can still produce revenue and leads profitably via broadcast advertising.
When your business is ready to start its own long-term lead generation or revenue generation program, please Contact Us for more information.