ClubMark. com, Your Membership Marketing Resource

Information may not be reliable

Club Mark Corporation was founded in 1984 to address the growing need for industry resources relative to membership recruitment and retention. During the high club growth period of the 80's & 90's with high end daily fee clubs being developed in unprecedented numbers, Club Mark's founder, Rick Coyne, accurately predicted that private, member owned clubs, would be deeply effected by this precipitous growth of public facilities.
Since that time, CMC has continued to lead the industry in providing professional services for private clubs, in the provision of timely and informative educational programs to the private club industry, and in developing strategies for over 650 successful client clubs and literally millions of dollars generated on behalf of its clients.
The Club Mark executive team comprises over110 years of combined private club experience spanning country clubs, city clubs, fitness clubs, tennis clubs and a variety of specialty membership type organizations.
The theory of evolution suggests that for an organization to survive, it must adapt to environmental change. Club Mark Corporation's philosophy is that through constant evaluation and knowledge, simple survival gives way to growth and prosperity. Club Mark is one of the oldest and most respected, professional, private club marketing, and strategic planning companies in the country. Our national and international experience in both working with clubs and providing educational venues has prepared us to efficiently plan, develop, design, construct, implement and oversee marketing programs so that they achieve their maximum potential. Club Mark has worked with over 650 clubs both nationally and internationally.
Club Mark is able to assist its clients to a greater understanding of the Private Club Industry and to provide choices to both new developments and existing clubs on how best to realize maximum potential.
Our diverse range of services includes, but is not limited to:
Consultation services relative to membership replenishment or marketing, as well as strategic planning and feasibility analysis.
Specialized member survey services including focus group management, questionnaire development and response analysis.
Marketing personnel recruitment, team training and supervision.

Nationally Recognized and Acclaimed Staff
Lifetime Achievement Award for Philanthropic Contributions to the Private Club Industry (Rick Coyne)
Three Gary Player Black Knight Awards as Educators of the Year

Staff Writers for BoardRoom Magazine
Authors of Over 300 Industry Based White Papers and Articles for BoardRoom, Club Management, Daily Fee, Club Director and other National Industry Publications
Founded the Professional Club Marketing Association in 1995
Providers of Over 570 Educational Workshops for the CMAA, PGA of America, IHRSA, National Golf Course Owners Association, Canadian Society of Club Managers, South African Society of Club Managers
Guest Speakers at the Following International Forums

o International Symposium for Eastern European Club Managers - Prague
While we are proud of our accomplishments, we continue our mission to lead the industry in research of innovative and appropriate membership solutions. While there is clearly a basic commonality to what each private club may strive to provide, it is our belief and operating philosophy that each club is uniquely different and has specific core competencies that can and will affect its ability to effectively market and retain members.
The Club Mark Team

Executive Director - Professional Club Marketing Association
Rick Coyne has been engaged in the private club industry for over forty years in areas of club management and operations, strategic planning, market analysis and developing successful marketing programs for private clubs. He has worked with over 675 private clubs and has been a guest speaker in over 600 workshops and seminars, nationally and internationally, including Canada, Spain, England, France, Prague, Mainland China, Columbia and South Africa. For the past twenty-five years, he has been a repeat provider of workshops and seminars for CMAA, PGA, National Golf Course Owners Association, IHRSA, Canadian Society of Club Managers, European Club Managers and has provided hundreds of educational workshops for Board members throughout the United States.
As an author, he has contributed greatly to the membership library co-authoring college text, developing instructional manuals, directing a series of career videos for membership development and being extensively published in industry related magazines, including Club Management, BoardRoom, Club Director and DailyFee magazines. His literary contributions to the private club industry have earned him two national literary awards.
In 1995, Mr. Coyne co-founded the Professional Club Marketing Association, an allied association to the CMAA and PGA, to represent the membership directors in the industry with certification, placement services, educational programs, workshops, seminars and representation throughout the industry. This Association now has over 600 members, over 1200 whom have been awarded the coveted Certified Membership Professional (CMP) designation.
In 2001, Rick was awarded the Lifetime Achievement Award, for his philanthropic contributions to our industry from BoardRoom magazine. In 2002 and in 2008, Rick received the Gary Player Black Knight Educator of the Year Award.

Executive Director/Co-Founder - Professional Club Marketing Association
Donna Coyne joined Club Mark Corporation in 1988 and has been instrumental in developing marketing initiatives and team training programs for well over 300 clubs. Donna has earned the reputation as one of the top recruiters for Membership Marketing Directors and provides consulting to clubs and directors nationally on placement and compensation of key marketing personnel.
She has vast experience in hiring and training of membership marketing personnel in country clubs, city clubs and athletic clubs. She also provides extensive industry experience in marketing, advertising, public relations, sales and communications.
In 1995, Donna co-developed the Professional Club Marketing Association, an allied association to the CMAA and PGA, to represent Membership Marketing Directors in the industry with certification, placement services, educational programs, workshops, seminars and representation throughout the industry. In 2006, Donna developed Professional Club Placement & Training Services, as a recruiting and training resource in which clubs could rely on placement and professional training of Membership Directors, Marketing Directors and Member Relation Directors.
In 2005, Donna was the recipient of the Gary Player Black Knight Educator of the Year Award.
Michele J. Carroll - Senior Vice-President of Membership Sales & Marketing
Michele Carroll joined Club Mark Corporation in 2008 after completing 16 years with ClubCorp, Inc. as Senior Vice President of Membership Sales and Marketing. Michele held five different job titles during her tenure, starting with Club Manager, Regional Director of Catering Sales, Regional Food & Beverage Operations, and Vice President of Membership Sales. Michele brings over 23 years of Private Club experience.
During the 23 plus years she has created hundreds of successful sales strategies for Private Country Clubs, Business Clubs and Athletic Clubs. Michele created numerous value added tools, marketing plans, and training curriculums to help clubs drive revenues and achieve sales goals. She also has extensive experience in creating effective methodologies for broadening relationships with Members, guests and customers resulting in significant improvement of Member retention for Private Clubs.
Michele provides a wealth of intellectual capital that defines the Membership sales process that directs the sales professionals to the best opportunities and promotes a highly effective Member and guest referral strategy.
Michele was selected to serve on ClubCorp's first Leadership Cabinet and received three Leadership Awards during her time with ClubCorp which included the Superior Leadership award-West Region, National Leadership Award as well as recognized numerous times for her achievements and contributions for Sales and Revenue Leadership.
Lee A. Wright - Director of Communications
Lee Wright joined Club Mark Corporation in 2008 after completing 5 years with Club Corp and 14 years with Wright Way Graphics as President and Creative/Marketing Director. Lee was the creative art director while at ClubCorp. Lee has over 27 years of Graphic Design experience with 19 years devoted to the design of private club branding and collateral materials.
During the 19 years Lee has worked with Private Clubs he has designed a variety of graphic communications pieces for private country clubs, business clubs, athletic clubs and university clubs including: Club Logos, Club Identity Packages, Stationary Packages, Invitations, Newsletters, Club Profiles and Brochures, Newspaper and Magazine Ads, as well as Membership Packages which include Acceptance Applications, Proposal Cards, Membership Cards, Invitations, Classifications, Dues & Fees and Enrollment Folders to help provide a cohesive branded image to their current and potential members in order to help drive revenues and achieve sales goals.
Lee's extensive design and print knowledge provides Club Mark clients with a wealth of communications opportunities and the ability to implement effective design strategies at reasonable costs, enhancing member communication, membership sales and retention.
Lee has won several Awards including:
Print Industry Association of Texas Awards
Best of Category - Booklet, Brochures - multiple pieces, 1 & 2 color for Stonehenge Golf & Country Club profile.
Best of Category - Booklet, Brochures - multiple pieces, 1 & 2 color for

Potlatch Paper Corp
Award of Merit - notable craftsmanship and creativity in graphic communications ClubCorp Heart Healthy Cookbook
Duckster Full Supplex Cap