The dedication to quality is a hallmark of every generation at McDaniel Saddlery, whose slogan is “We make the best, and repair the rest.” Preston McDaniel learned the craft from his father, John, a master saddle maker who specialized in repairing saddles for cowboys in the Texas Panhandle in the 1920s. “My daddy said, ‘First you need to build the saddle to fit the horse. If he’s not comfortable, he’s not gonna work for you,’” Preston recalls. “Then you build it to fit the rider and to last, and you put a lifetime guarantee on it.”